Marketing Essentials

Marketing Essentials blends theory and practice to facilitate immediate implementation and impact.  Students will learn to develop strategic marketing with sales and customer plans.  A review of the marketing environment is used to help develop the segmentation, targeting and market positioning strategy for implementation along with the marketing mix (product, price, place and promotion).  The goal is the identification and delivery of organizational competitive advantage and customer satisfaction – key to long-term revenue growth, profitability and success.

COMMUNICATION IN MS. GANT CLASS WILL BE VIA DADESCHOOLS ACCOUNT (AJGANT@DADESCHOOLS.NET) AND THE BLOOMZ SOFTWARE. IT IS REQUIRED THAT YOU FOLLOWING THE INSTRUCTIONS FOUND IN THE NEW STUDENT INSTRUCTION SHEET:

Introduction to the Syllabus: https://drive.google.com/file/d/1dIjoQCK6OHxoTCEGxnsfVnYm_9zkKd9m/view?usp=sharing 

Bloomz (REQUIRED) registration: found on YOUR syllabus ( This is a participation grade)

What is Marketing All about?




WHO AM I?

Click here to take the Myers-Briggs Personality Test. Then download the Marketing YOU Assignment Part 1 document. Answer all of the questions in the document.


Student Files:

Online Resources: